I had the same problems a few years ago
The King of all Vegas Real Estate Scams
Illustration by Barry Falls.
We didnt mean to do the logo at the top and bottom thing until late in the day. Barry turned in a top illustration. I dropped it in the page and began to play around with the coverlines… Which felt a bit recessive… So did the logo upside down thing. I tried it and sort of hated it, showed it to David Carthas (the Photograph Director here and the filter for my terrible ideas). He really liked it. SO IT’S HIS FAULT.
And to be frank dear Tumblr Reader, I’M STILL VERY VERY NOT SURE. I’m guessing it’s been done a million times, not least by my predecessor, the supremely talented Andrew Horton and Christoph Niemann here